While preparing for my interview at J. Crew I did a little research and stumbled upon some interesting videos on YouTube. The first two are showing editorials being shot in Paris and Rome, respectively. It's nice seeing J. Crew, such an American store, incorporating itself in Europe.The next video is showing J. Crew's Jack. Jack Knows Best is one of the newest features to jcrew.com's menswear section. After first introducing their suits, the Ludlow and Aldridge, about two years ago J. Crew then...
Tuesday, November 9, 2010
Monday, November 1, 2010
#8 Get Creative with Fashion…
Like I said in the post before this, models going down the runway with their fierce walks, deadpan faces and pristine makeup, it can get a little boring. Here's some more examples of some interesting shows.The first is a fashion show in conjunction with an art opening. The models walked the small gallery as an opener and mingled with the crowd afterward posing for pictures.The next is a glimpse of the… future? Well personally I don't think it'll take hold anytime soon but… When I was at Buffalo...
Tuesday, October 26, 2010
#7 Show of Trunks…
A trunk show is a special sale in which vendors present merchandise directly to store personnel or select customers at a retail location or another unique venue. It allows people to preview, and hopefully, purchase the merchandise before it's available to the public. This is a much cheaper alternative to a runway show, which could cost up to $1 million.Maybe not the best presentation but we'll go with it I guess…Honestly, I think she says "beautiful" about 6 times between these two clips, and...
Tuesday, October 19, 2010
#6 Creative Fashion Presentation…
You want to put on a fashion show? Fine, but be creative. A majority of them have models with blank faces walk down the runway "working" the clothing. If you're going to do a fashion show, put on a SHOW. Get the audience involved, excite them. Leave them with something memorable. One show I always looked forward to seeing was Alexander McQueen. Having a theatrical background his shows were more than just a preview of his latest collection, it was an experience. One of my favorite was his...
Monday, October 4, 2010
…#5 Okay, Now What?…
After hours, days and weeks of researching the key colors of next season… now what?It has come time to pick your Color Palette. One needs to be picked that will not only work for your Theme, but also your customer. Like I said in the previous post, color is the very first thing the customer will see, and that is why it's so important.Colors… there's...
Monday, September 27, 2010
#4: It was Orange and Pink and Green and Blue and Nude…
What's the first thing we see in a garment?Not the silhouette, not the fabric content, not the seam construction, not the little design detail on the sleeve… it's color if you didn't already guess.So much money is put into this aspect of retail and everything is taken into consideration. What worked last year? What will follow into this? Is my customer...
Tuesday, September 21, 2010
#3: Take it to the Street…
Ever changing New York. Every week there's a new restaurant, store, event and whatever else you can think of…it's happening! But every day there's always something new one the streets of New York.If only I had a camera to truly capture the beauty on the streets but I found some really nifty things.I love SoHo, the atmosphere, the small streets, the...
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