#9 Jay Crew…

While preparing for my interview at J. Crew I did a little research and stumbled upon some interesting videos on YouTube.

The first two are showing editorials being shot in Paris and Rome, respectively.

It's nice seeing J. Crew, such an American store, incorporating itself in Europe.

The next video is showing J. Crew's Jack. Jack Knows Best is one of the newest features to jcrew.com's menswear section. After first introducing their suits, the Ludlow and Aldridge, about two years ago J. Crew then featured Jack. You're able to email Jack questions about your personal stye, pertaining to J. Crew of course, and able to read other people's questions dealing with certain topics. The page also features his tips on "Occasion & Etiquette," "Getting Technical," which talks about measurements and the "Top Ten FAQ's."

J. Crew has really begun to cater a lot of it services to the men's market. They just opened their fourth men's specialty store in Boston.

Lastly, here's a short video featuring the Ludlow and Aldridge with The Rassle singing "Wild Ones" in front of The Liquor store in TriBeCa.

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#8 Get Creative with Fashion…

Like I said in the post before this, models going down the runway with their fierce walks, deadpan faces and pristine makeup, it can get a little boring.

Here's some more examples of some interesting shows.

The first is a fashion show in conjunction with an art opening. The models walked the small gallery as an opener and mingled with the crowd afterward posing for pictures.

The next is a glimpse of the… future? Well personally I don't think it'll take hold anytime soon but…

When I was at Buffalo State one of my professors said that people are starting to show lines on Second Life, 3D virtual world where users can socialize, customize an avatar and interact with people from all over the world. People are able to make clothing and sell it to other people in the game for actual money… yes people will buy, with their actual money, clothing and other accessories for their avatar. I don't judge.

Anyway, my professor said that this is how companies will be communicating and selling their ideas to people across the globe.

Well… I hope it doesn't. Although you can simply say a fashion show is something where models were clothing down the runway with some music and lights going on in the back, it doesn't give it justice. The show portrays a feeling, something I don't think a virtual show can.

I don't know how this show is compared to other ones but here it is…

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