Tuesday, October 19, 2010

#6 Creative Fashion Presentation…

You want to put on a fashion show? Fine, but be creative. A majority of them have models with blank faces walk down the runway "working" the clothing. If you're going to do a fashion show, put on a SHOW. Get the audience involved, excite them. Leave them with something memorable.

One show I always looked forward to seeing was Alexander McQueen. Having a theatrical background his shows were more than just a preview of his latest collection, it was an experience.
One of my favorite was his Autumn/Winter 2006/2007 "Windows of Culloden" collection. It opened with a hologram of Kate Moss in the center of the runway.




Another great show was Hussein Chalayan's Spring/Summer 2007 collection where some of his pieces literally transformed in front of you.



There's also Gareth Pugh's video of his Autumn/Winter 2009 collection




And for some fun, one of my favorite shows, Absolutely Fabulous


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